Welcome to the
Press Room.

When companies can hire her, they will.

For years, the conversation has centered on awareness and intention. 100 Hires in 100 Days is testing something different: if hiring women-owned businesses becomes frictionless, will companies actually buy? Through December 7, every buyer, every project, and every hire is being tracked to measure what happens when access, not awareness, is treated as the challenge.

Why the next 100 hires create the ripple effect.

The 100 Hires in 100 Days movement is expected to direct $350,000 in purchasing toward women-owned businesses over 100 days. Beyond the dollar amount, it offers a public look at how purchasing decisions are made, what services companies need most, what barriers still exist, and how companies are maximizing their dollars.

From advocacy to infrastructure.

She's spent years advocating for women-owned businesses, sitting before Congress, being invited to the White House, and filling gaps everyone else was just talking about. HerHeadquarters founder and CEO, Carina Glover, shifted from influencing the conversation to building the marketplace designed to solve it. Rather than launching another awareness campaign, she created a public hiring movement that measures contracts instead of commitments.

The way companies find trusted partners is changing.

As businesses increasingly rely on agencies, consultants, contractors, and fractional experts, HerHeadquarters shows how marketplaces can reshape the way companies source external talent and specialized services.